Specialisd in F&B Marketing
CV
Professional Summary
I am Phyllis Li, a seasoned F&B marketing consultant with over a decade of experience in driving successful marketing initiatives across the Asia-Pacific region. Specializing in the dynamic and competitive Hong Kong market, I have a proven track record of enhancing brand visibility and profitability for a variety of restaurant and hospitality businesses. My expertise spans strategic planning, digital marketing, event management, and customer engagement strategies.
With a robust educational background and international work experience in Italy, Australia, and Japan, I bring a unique global perspective to local marketing challenges. I am fluent in English, Cantonese, Mandarin, Japanese and Italian which enhances my ability to communicate effectively across diverse cultural environments and build strong business relationships.
As the founder of PL Marketing Services, I lead a team dedicated to providing tailored marketing solutions that help clients achieve their specific business goals. My approach combines innovative marketing techniques with data-driven insights to deliver measurable results and sustainable growth. Committed to professional excellence, I am passionate about evolving with the industry’s best practices and continuously seeking new ways to exceed client expectations in the ever-changing landscape of F&B marketing.
Skills
Strategic Planning Data Analysis Market Research Branding
Digital Marketing Events Management Leadership Creative Initiatives
Customer Engagement Qualified Insurance Agent Budget Management
Work Experience
DEC 2023 - PRESENT
Owner
PL Marketing Services
DEC 2023 - PRESENT
Co-founder
Flames Concepts F&B Marketing Services
JUNE 2022 - NOV 2023
Marketing Manager
JW Group Asia Pacific Limited
Responsible for leading marketing and communications for all 8 restaurants around the region in Hong Kong
Flames - Kwun Tong | Ngau Tau Kok | Whampoa | Quarry Bay
The Grill Room - Tsim Sha Tsui | Causeway Bay
Mano Modern Italian - Ngau Tau Kok | Causeway Bay
MAR 2017 - MAY 2022
Senior Marketing Manager
Casual Dining Restaurant Limited
Responsible for leading marketing and communications for all 7 restaurants around the region in Hong Kong, Singapore, Taiwan and China (2018-2020)
Develop online/ offline marketing campaigns which have historically increased sales by an average of 3 to 4% each quarter
Education
2006-2010
Macquarie University, Sydney, Australia
Languages
Japanese - N2 Level Japanese Language Proficiency Test
Italian - Conversational
English - Fluent
Cantonese - Native
Mandarin - Fluent