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CV

Professional Summary

I am Phyllis Li, a seasoned F&B marketing consultant with over a decade of experience in driving successful marketing initiatives across the Asia-Pacific region.  Specializing in the dynamic and competitive Hong Kong market, I have a proven track record of enhancing brand visibility and profitability for a variety of restaurant and hospitality businesses.  My expertise spans strategic planning, digital marketing, event management, and customer engagement strategies.

With a robust educational background and international work experience in Italy, Australia, and Japan, I bring a unique global perspective to local marketing challenges.  I am fluent in English, Cantonese, Mandarin, Japanese and Italian which enhances my ability to communicate effectively across diverse cultural environments and build strong business relationships.

As the founder of PL Marketing Services, I lead a team dedicated to providing tailored marketing solutions that help clients achieve their specific business goals.  My approach combines innovative marketing techniques with data-driven insights to deliver measurable results and sustainable growth.  Committed to professional excellence, I am passionate about evolving with the industry’s best practices and continuously seeking new ways to exceed client expectations in the ever-changing landscape of F&B marketing.

Skills

Strategic Planning   Data Analysis     Market Research    Branding 
Digital Marketing 
  Events Management    Leadership    Creative Initiatives

 Customer Engagement   Qualified Insurance Agent   Budget Management 

Work Experience

DEC 2023 - PRESENT

Owner

PL Marketing Services 

DEC 2023 - PRESENT

Co-founder 

Flames Concepts F&B Marketing Services

JUNE 2022 - NOV 2023

Marketing Manager

JW Group Asia Pacific Limited

Responsible for leading marketing and communications for all 8 restaurants around the region in Hong Kong

Flames - Kwun Tong | Ngau Tau Kok | Whampoa | Quarry Bay

The Grill Room - Tsim Sha Tsui | Causeway Bay

Mano Modern Italian - Ngau Tau Kok | Causeway Bay​

MAR 2017 - MAY 2022

Senior Marketing Manager

Casual Dining Restaurant Limited

Responsible for leading marketing and communications for all 7 restaurants around the region in Hong Kong, Singapore, Taiwan and China (2018-2020)

Develop online/ offline marketing campaigns which have historically increased sales by an average of 3 to 4% each quarter

Education

2006-2010

Macquarie University, Sydney, Australia

Languages

Japanese - N2 Level Japanese Language Proficiency Test

Italian - Conversational

English - Fluent

Cantonese - Native

Mandarin - Fluent

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